Saranac Lake, N.Y. - The inaugural Northern Current music festival will take place Sept. 1 in Saranac Lake’s scenic Riverside Park.
Northern Current is a free, family friendly music festival deeply rooted in the community of Saranac Lake, in the heart of the Adirondack Mountains of northern New York.
The festival replaces Hobofest, a beloved event that was held in Saranac Lake for a decade on the Sunday of Labor Day weekend until it was retired last year by organizers Peter Seward and Todd Smith. They tapped in the new committee, a wild bunch of creative locals, to create a new festival based on the Hobofest model while making it their own.
Hobofest, which originally took place at the local train station but eventually moved to Riverside Park, had a very distinct style and theme. Northern Current hopes to embrace the same community spirit and grassroots origins cultivated by HoboFest, while expanding the musical diversity and event offerings. The new music festival will still be free and family friendly, with a kids activity area. Event organizers are also excited to try out some new ideas and hope to have a great turnout at the first event.
Made up of local musicians, artists and community activists, the new committee has already been hard at work. They undertook an intensive branding process, inviting members of the community to help brainstorm and develop ideas.
The name Northern Current came out of a brainstorming session, and it intends to both invoke the river next to the festival grounds and the idea that the new brand pulls the event from the past into the future.
To stay up to date on fundraising events, lineup announcements and other festival info, go to NorthernCurrentADK.com or join the flow on social media: @NorthernCurrentADK on Facebook and Instagram, and @NorthernCrntADK on Twitter.
Anyone who would like to support Northern Current can make a contribution to the Adirondack Gives campaign at https://adirondackgives.org/campaigns/join-the-flow-northern-current-music-festival/. Gifts can also be sent to Northern Current, PO Box 1176, Saranac Lake, NY 12983. Checks must be made out to the Saranac Lake Rotary Foundation, with “Northern Current” in the memo line. Sponsorship opportunities are also available for area businesses. Anyone interested should email email@example.com.
Northern Current is a nonprofit organization.
This project is made possible with the funds from the Decentralization Program, a regrant program of the New York State Council on the Arts with the support of Gov. Andrew M. Cuomo and the New York State Legislature and administered by the Adirondack Lakes Center for the Arts.